‘Can’t wait for the lift’: ’10-min’ branding gone, but delivery gig is still survival of the quickest | Delhi News – The Times of India

‘Can’t wait for the lift’: ’10-min’ branding gone, but delivery gig is still survival of the quickest | Delhi News – The Times of India

The day after labour ministry’s nudge to delivery platforms to drop the 10-minute branding, a breathless Sumit Singh appeared on the landing of my floor with my order. While I waited by the lift, seeing Singh emerge from the stairwell of my Noida apartment gave me a mild shock. “You climbed 17 floors?” I asked.“Ji,…

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Quick commerce branding reset: Flipkart, Swiggy, Zepto stop using ‘10-minute delivery’ tagline; govt order cited – The Times of India

Quick commerce branding reset: Flipkart, Swiggy, Zepto stop using ‘10-minute delivery’ tagline; govt order cited – The Times of India

Walmart-owned Flipkart, Swiggy and IPO-bound Zepto have stopped promoting their grocery businesses as “10-minute” delivery services following a government intervention prompted by road safety concerns, according to a Reuters report.The move comes after the labour ministry, at a private meeting on Saturday, asked some companies to discontinue the “10-minute” branding amid concerns over rash driving…

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Gig workers row: No more 10-minute delivery deadline; Centre urges quick commerce players to drop time limit – The Times of India

Gig workers row: No more 10-minute delivery deadline; Centre urges quick commerce players to drop time limit – The Times of India

NEW DELHI: Quick commerce platforms on Tuesday agreed to remove “10-minute delivery” service following the intervention of Union minister Mansukh Mandaviya over the safety of delivery partners, news agency ANI reported, citing sources.This comes after Mandaviya held discussions with officials of Blinkit, Zepto, Swiggy, and Zomato, advising them cut slack on the strict delivery time…

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