When Steve Jobs told Apple employees during a townhall: Nike sells shoes, and yet … – The Times of India
Apple founder Steve Jobs reportedly learnt his most important marketing lesson came from Nike. In 1997, when Steve Jobs made his dramatic return to Apple (after having been fired in 1985), one of his top priorities is said to be reinvigorating not just the company’s products, but also Apple’s brand’s image. Talking to employees during…