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MUMBAI: Your next pack of Biscoff cookies will be made in India which also means you will be paying less for them. The Belgian brand from the house of Lotus Bakeries has started local production in India in partnership with Cadbury chocolates and Oreo cookies maker Mondelez as the family run Brussels listed company plans…
Indian Gen Zs are crazy about everything Korean – the trend is not new, but what makes it interesting is that it has sustained in the digital age of fast-changing fads. It started with BTS and ‘Crash Landing on You’ and then swept the food, fashion and beauty spaces. The trend picked up during the…
MUMBAI: Flipkart has acquired a majority stake in digital infotainment platform Pinkvilla to tap into a wider set of Gen Z consumers who are influencing consumption patterns and shopping baskets of households. The company did not disclose the deal specifics but said it will leverage Pinkvilla’s reach to expand content footprint and enhance engagement with…
