Starbucks to Burger King: US brands rethink China strategy – The Times of India
US multinationals are increasingly aiming to derisk from China amid souring trade ties. Complaints about red tape and favoritism mask a harsher truth: China’s market is brutally competitive and local rivals are winning.When Starbucks opened its first store in Beijing in 1999, it wasn’t just selling coffee; it was selling Western aspirations to China’s rising…