magic price points

FMCG drops popular Rs 5 & Rs 10 packs Popular price points of Rs 5 and Rs 10 are disappearing from India’s fast-moving consumer goods (FMCG) shelves. Parle-G, after two decades of selling its smallest biscuit pack at Rs 5, has now priced it at Rs 4.45. Other everyday items are also shifting- the Rs…