From Rajesh Khanna to Shah Rukh Khan: Bollywood superstars who went viral long before the internet existed | Hindi Movie News – The Times of India
Much before memes, hashtags and algorithm-driven fame, Bollywood created its own kind of virality. Stardom travelled through cinema halls, magazines, radio shows, television appearances and sheer word of mouth. Fan hysteria wasn’t measured in likes but in crowds, letters, rituals and imitation. These stars didn’t just act in films — they became cultural moments. From…